It’s quite simple. If your business has a website, you need the Facebook Pixel.

Even if you are unsure about Facebook ads as a marketing channel, you need to at least consider the benefits of retargeting your website visitors with ads.

With the pixel you can create audiences of people who looked at specific pages/products/posts on your website and show them relevant ads in the days and weeks after.

You can retarget website visitors up to 180 days after they last visited your website so even if you don’t start running ads for a few months, you will be able to advertise to anyone who visited in the past six months.

Another important reason to ensure your Pixel is set up in advance of using Facebook ads is so that Facebook can learn about your website visitors. That way when you start running conversion focused ads to cold audiences, Facebook will already have an understanding of the people taking your desired actions.

If you already have the pixel setup then double check it is working correctly and loading on all pages.

Also ensure you have it set up where possible on external sites you use such as Eventbrite. That way you will also be able to retarget people who viewed your events and those who signed up.

Video Transcription:

Hey! this week I want to get back to basics and I want to talk about the Facebook pixel again.

I first spoke about it in my very first video in this series 10 months ago, because there’s no doubt that the setting of the Facebook pixel is the most important thing you need to do when you get started with your Facebook ads. But I know there’s a lot of you that haven’t even started with Facebook ads yet.

And like last week I was talking about B2B advertising and some people are unsure whether Facebook is the right place for B2B ads, and while you’re still thinking about it, I mean, I know I can tell you, you need to start using them, but while you’re still thinking about it, at least get the Facebook pixel set up on your website so that the pixel can start tracking the actions that people are taking on your site and start understanding who those people are.

So then it’s trained and ready when you get going with your Facebook ads.