My Weekly Videos

FACEBOOK ADS TIPS

Friday Facebook Ads Tip #14: Choosing the Right Objective for Your Ads

Currently, Facebook gives you a choice of 11 different objectives when setting up a new campaign. They are Brand Awareness, Reach, Traffic, Engagement, App Installs, Video Views, Lead Generation, Messages, Conversions, Catalogue Sales and...

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Friday Facebook Ads Tip #13: Optimise for Landing Page Views with the Traffic Objective

If you want to get people to your website or landing page and you don’t want to (or can’t) optimise for conversions, then optimise for traffic. But if you’re optimising for traffic, then you actually want the people to get to your page....

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Friday Facebook Ads Tip #12: Choosing Your Video Campaign Objective

Choosing the right objective for your Facebook and Instagram Ad campaigns is not always as easy as it seems. You need to remember that when you choose an objective, Facebook is going to show your ad to people most likely to take the action...

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Friday Facebook Ads Tip #11: Use Videos to Create Custom Audiences

A video ad is the perfect way to showcase a product or explain what you offer. Of course, as with any ad, not everyone that sees your ad will be interested, but that’s where video has a huge advantage. With your Facebook and Instagram...

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Friday Facebook Ads Tip #9: Use Longer Text in Your Ads

When people are browsing Facebook or Instagram they are reluctant to leave. So if you are going to ask them to click on the link in your ad to bring them to your website it better be worth it!! But how will they know it’s going to be worth...

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Friday Facebook Ads Tip #8: Be More Natural with Your Ad Content

When was the last time you stopped to read the text on an ad or watch a sponsored video while browsing social media? It’s very easy to become ad blind. As you stand in line in a supermarket and decide to take a quick look at your Facebook...

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Friday Facebook Ads Tip #6: Create Lookalike Audiences

Knowing exactly who to target with your Facebook and Instagram ads can be quite a challenge. Yes, you know (or think you know) about the demographics and interests of your existing and potential customers but it is often easier said than...

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Friday Facebook Ads Tip #5: Create Custom Audiences

Any effective Facebook or Instagram advertising strategy requires the use of custom audiences. As custom audiences are made up of people who have already interacted with your business, they are a powerful way to re-engage based on previous...

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Friday Facebook Ads Tip #3: Boost Posts – Yes or No?

Video Transcript: My Facebook Ads Tip this week is about boosting posts. I'm sure most of you that have a Facebook business page, or even an Instagram business account, have seen the option to either boost or promote a post. Normally I...

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Friday Facebook Ads Tip #2: Start Using Facebook Business Manager

Video Transcript: My Facebook Ads Tip for this week is to start using the Facebook Business Manager. Now, while it is possible to run ads through your personal account, it's much better to have everything set up within Business Manager. In...

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Friday Facebook Ads Tip #1: Ensure you have the Facebook Pixel on your Website

I’ve decided to post a weekly Facebook Ads tip. There’s a lot of information available on Facebook Ads but often it’s too complicated and the articles and videos can be very long. I’m going to keep my tips short and very specific so that they are easy to take in, even...

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View your Competitors’ Live Facebook Ads

View your Competitors' live Facebook Ads and learn from other businesses with the new "Info and Ads" feature introduced last week to provide more transparency to Facebook users. In this video, I explain how to view the ads and how to make the most of this new feature....

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GDPR Killed Your Email List. What Now?

In this video, I outline some simple things to do to improve the experience of your website users, how to encourage them to subscribe to your email list by providing more value, and why you’re missing out if your website does not have the Facebook Pixel installed....

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