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FACEBOOK ADS TIPS

Friday Facebook Ads Tip #42: Campaign Budget Optimization

Budget management is moving from the Ad Set level to the Campaign level. The management of budgets for your Facebook ads has always been at the ad set level. However, almost two years ago Facebook announced that this would change as they...

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Friday Facebook Ads Tip #40: Excluding Audiences from Ads

It's very easy to focus on who you want to see your ads, but what about who you don't want to see your ads? Without excluding audiences you will waste a lot of money showing ads to the wrong people. Take for example a campaign to get new...

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Friday Facebook Ads Tip #38: Getting Started with Facebook Ads

“The best time to plant a tree was 20 years ago, the second best time is now” If you are not already running ads for your business on Facebook and Instagram, what are you waiting for? Facebook ads can feel overwhelming so it’s easy to put...

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Friday Facebook Ads Tip #37: Transitioning from Facebook Profile to Facebook Page

Promoting a business on a personal Facebook profile is not a good long term strategy for growth. When starting out, your personal Facebook profile is the perfect place to show the world (well your friends and family) what you are doing…...

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Friday Facebook Ads Tip #36: How to Target Facebook Groups with Ads (Part 2)

**Advanced Targeting Trick** Last week I explained how to target Facebook groups with ads. It’s such a useful little trick. You can check it out here: akingston.com/how-to-target-facebook-groups-with-ads/ This week I wanted to tell you how...

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Friday Facebook Ads Tip #35: How to Target Facebook Groups with Ads

It’s one of the most common Facebook Ads questions I hear... “Is it possible to target group members with ads?” The short answer is that you can’t target group members with ads... ...BUT there is a trick to get around this. Groups are huge...

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Friday Facebook Ads Tip #34: Retargeting Video Viewers

Video. Video. Video. Build audiences with video and retarget them with conversion-focused ads. Step 1. Make a video. Step 2. Set up an ad to show this video to a broad audience. (Optionally repeat steps 1 and 2 with additional videos) Step...

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Friday Facebook Ads Tip #33: Use Videos to Find your Audience

[It’s pretty simple... You’d be a fool not to be using Video in your Advertising Strategy] Yeah, videos are engaging and they are probably the best way to get your message across… ...but that’s not actually what I’m referring to here. What...

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Friday Facebook Ads Tip #28: Keeping Engagement when Duplicating Ads

There are many reasons why you might want to run the same ad in multiple different campaigns or ad sets. The most common situations are when you want to use different campaign objectives and/or your ad sets are targeting different...

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Friday Facebook Ads Tip #26: Adding Subtitles To Videos

When you watch a video on Facebook or Instagram is the sound on or off by default? The vast majority of videos in the Facebook news feed and Instagram feed are viewed with the sound off. So if you are not adding text prompts to your videos...

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Friday Facebook Ads Tip #25: Creating Videos for Ads

There’s no doubt videos get attention on Facebook and Instagram and often there’s no easier way to get a short, simple message across. Some good images and clear text can be enough to make a professional looking video ad - even if you have...

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Friday Facebook Ads Tip #24: Creating Image Ads with Stencil

Finding inspiration and ideas for ad images is not always easy, and it’s all the more difficult if you don’t know how to use Photoshop or another similar design tool. Even if you do, it can still take time to come up with a great looking...

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Friday Facebook Ads Tip #23: Facebook Sharing Debugger

Often, when advertising on Facebook, you will find that the easiest way to create an ad is to use an existing post on your Facebook page. In fact, when creating the post, you will quite likely already have the intention of using it as an...

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Friday Facebook Ads Tip #22: Facebook’s 20% Text Rule

When it comes to ad policies and approving ads, Facebook’s focus is always on user experience. Anything that detracts from the experience of users on Facebook and Instagram is not good for the company and is precisely the reasoning behind...

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Friday Facebook Ads Tip #20: Retargeting Lead Ad Engagement

Facebook and Instagram lead ads are not only a simple and fast way to get leads, they also provide a great way to build custom audiences to retarget people with future ads. You can build custom audiences based on page or post engagement...

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Friday Facebook Ads Tip #19: The Lead Generation Objective

Quick and Easy Lead Generation! That’s what Facebook’s lead generation ads can give you. And you don’t even need a website! With inbuilt forms, people don’t need to leave Facebook or Instagram to submit their details, and what’s even...

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