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FACEBOOK ADS TIPS

Friday Facebook Ads Tip #28: Keeping Engagement when Duplicating Ads

There are many reasons why you might want to run the same ad in multiple different campaigns or ad sets. The most common situations are when you want to use different campaign objectives and/or your ad sets are targeting different...

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Friday Facebook Ads Tip #26: Adding Subtitles To Videos

When you watch a video on Facebook or Instagram is the sound on or off by default? The vast majority of videos in the Facebook news feed and Instagram feed are viewed with the sound off. So if you are not adding text prompts to your videos...

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Friday Facebook Ads Tip #25: Creating Videos for Ads

There’s no doubt videos get attention on Facebook and Instagram and often there’s no easier way to get a short, simple message across. Some good images and clear text can be enough to make a professional looking video ad - even if you have...

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Friday Facebook Ads Tip #24: Creating Image Ads with Stencil

Finding inspiration and ideas for ad images is not always easy, and it’s all the more difficult if you don’t know how to use Photoshop or another similar design tool. Even if you do, it can still take time to come up with a great looking...

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Friday Facebook Ads Tip #23: Facebook Sharing Debugger

Often, when advertising on Facebook, you will find that the easiest way to create an ad is to use an existing post on your Facebook page. In fact, when creating the post, you will quite likely already have the intention of using it as an...

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Friday Facebook Ads Tip #22: Facebook’s 20% Text Rule

When it comes to ad policies and approving ads, Facebook’s focus is always on user experience. Anything that detracts from the experience of users on Facebook and Instagram is not good for the company and is precisely the reasoning behind...

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Friday Facebook Ads Tip #20: Retargeting Lead Ad Engagement

Facebook and Instagram lead ads are not only a simple and fast way to get leads, they also provide a great way to build custom audiences to retarget people with future ads. You can build custom audiences based on page or post engagement...

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Friday Facebook Ads Tip #19: The Lead Generation Objective

Quick and Easy Lead Generation! That’s what Facebook’s lead generation ads can give you. And you don’t even need a website! With inbuilt forms, people don’t need to leave Facebook or Instagram to submit their details, and what’s even...

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Friday Facebook Ads Tip #18: Conversion Tracking with Standard Events

As with life events, events that take place on your website can be far from “standard”, but that is how Facebook has chosen to classify them. They reflect what Facebook regards as the most common events taking place on a website, and you...

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Friday Facebook Ads Tip #16: The Conversion Objective

If you are selling a product or looking for somebody to take an action on your website, it is very likely that you will want to use the Conversion objective for your ads on Facebook and Instagram. However, it’s not as straightforward as...

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Friday Facebook Ads Tip #14: Choosing the Right Objective for Your Ads

Currently, Facebook gives you a choice of 11 different objectives when setting up a new campaign. They are Brand Awareness, Reach, Traffic, Engagement, App Installs, Video Views, Lead Generation, Messages, Conversions, Catalogue Sales and...

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Friday Facebook Ads Tip #13: Optimise for Landing Page Views with the Traffic Objective

If you want to get people to your website or landing page and you don’t want to (or can’t) optimise for conversions, then optimise for traffic. But if you’re optimising for traffic, then you actually want the people to get to your page....

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Friday Facebook Ads Tip #12: Choosing Your Video Campaign Objective

Choosing the right objective for your Facebook and Instagram Ad campaigns is not always as easy as it seems. You need to remember that when you choose an objective, Facebook is going to show your ad to people most likely to take the action...

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Friday Facebook Ads Tip #11: Use Videos to Create Custom Audiences

A video ad is the perfect way to showcase a product or explain what you offer. Of course, as with any ad, not everyone that sees your ad will be interested, but that’s where video has a huge advantage. With your Facebook and Instagram...

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Friday Facebook Ads Tip #10: Make Longer Videos

Video ads are powerful but don’t believe the BS about short attention spans. If your targeting is right and you use good messaging then people will watch your video for longer than many “experts” will tell you. Not only does a longer video...

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Friday Facebook Ads Tip #9: Use Longer Text in Your Ads

When people are browsing Facebook or Instagram they are reluctant to leave. So if you are going to ask them to click on the link in your ad to bring them to your website it better be worth it!! But how will they know it’s going to be worth...

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Friday Facebook Ads Tip #8: Be More Natural with Your Ad Content

When was the last time you stopped to read the text on an ad or watch a sponsored video while browsing social media? It’s very easy to become ad blind. As you stand in line in a supermarket and decide to take a quick look at your Facebook...

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Friday Facebook Ads Tip #6: Create Lookalike Audiences

Knowing exactly who to target with your Facebook and Instagram ads can be quite a challenge. Yes, you know (or think you know) about the demographics and interests of your existing and potential customers but it is often easier said than...

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