My Weekly Videos

FACEBOOK ADS TIPS

Friday Facebook Ads Tip #50: Facebook’s Advertising Policies

Succeeding with advertising on Facebook and Instagram is difficult enough without your ads being disapproved. Before advertising on Facebook it is important to spend time reviewing the advertising policies. When you read the policies you...

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Friday Facebook Ads Tip #49: Targeting Engaged Shoppers

Online Christmas shopping time is upon us! At this important time of year for most online retailers, ad targeting and messaging need to be on point. Ideally, you will have built up engaged and interested audiences for retargeting but if...

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Friday Facebook Ads Tip #48: Retargeting Ad Types

Retarget but don’t bombard people with the same ads over and over again. If someone just viewed a product on your website, or especially if they added it to their cart, but didn’t purchase, you will want to retarget them with ads to come...

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Friday Facebook Ads Tip #46: Be Patient with your Facebook Ads

The Facebook algorithm is smart, but it needs time. When you launch a new campaign it will often take a few days for the algorithm to test various segments of your audience and identify the best people to show your ad to. If it looks like...

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Friday Facebook Ads Tip #45: Why You Need a Retargeting Strategy

Life is full of distractions. Whether someone visits your website and takes no action, or they see your ad and take no action, it doesn’t mean they were not interested. There is any number of reasons why it might not have been the right...

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Friday Facebook Ads Tip #43: Facebook Ads for B2B Advertising

There is a belief in many B2B companies that Facebook is not a suitable advertising channel. If you are a B2B marketer, I urge you to think differently. Facebook ads can be used for B2B at each step of the customer journey, beginning with...

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Friday Facebook Ads Tip #42: Campaign Budget Optimization

Budget management is moving from the Ad Set level to the Campaign level. The management of budgets for your Facebook ads has always been at the ad set level. However, almost two years ago Facebook announced that this would change as they...

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Friday Facebook Ads Tip #40: Excluding Audiences from Ads

It's very easy to focus on who you want to see your ads, but what about who you don't want to see your ads? Without excluding audiences you will waste a lot of money showing ads to the wrong people. Take for example a campaign to get new...

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Friday Facebook Ads Tip #38: Getting Started with Facebook Ads

“The best time to plant a tree was 20 years ago, the second best time is now” If you are not already running ads for your business on Facebook and Instagram, what are you waiting for? Facebook ads can feel overwhelming so it’s easy to put...

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Friday Facebook Ads Tip #37: Transitioning from Facebook Profile to Facebook Page

Promoting a business on a personal Facebook profile is not a good long term strategy for growth. When starting out, your personal Facebook profile is the perfect place to show the world (well your friends and family) what you are doing…...

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Friday Facebook Ads Tip #36: How to Target Facebook Groups with Ads (Part 2)

**Advanced Targeting Trick** Last week I explained how to target Facebook groups with ads. It’s such a useful little trick. You can check it out here: akingston.com/how-to-target-facebook-groups-with-ads/ This week I wanted to tell you how...

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Friday Facebook Ads Tip #35: How to Target Facebook Groups with Ads

It’s one of the most common Facebook Ads questions I hear... “Is it possible to target group members with ads?” The short answer is that you can’t target group members with ads... ...BUT there is a trick to get around this. Groups are huge...

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Friday Facebook Ads Tip #34: Retargeting Video Viewers

Video. Video. Video. Build audiences with video and retarget them with conversion-focused ads. Step 1. Make a video. Step 2. Set up an ad to show this video to a broad audience. (Optionally repeat steps 1 and 2 with additional videos) Step...

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Friday Facebook Ads Tip #33: Use Videos to Find your Audience

[It’s pretty simple... You’d be a fool not to be using Video in your Advertising Strategy] Yeah, videos are engaging and they are probably the best way to get your message across… ...but that’s not actually what I’m referring to here. What...

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Friday Facebook Ads Tip #28: Keeping Engagement when Duplicating Ads

There are many reasons why you might want to run the same ad in multiple different campaigns or ad sets. The most common situations are when you want to use different campaign objectives and/or your ad sets are targeting different...

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Friday Facebook Ads Tip #26: Adding Subtitles To Videos

When you watch a video on Facebook or Instagram is the sound on or off by default? The vast majority of videos in the Facebook news feed and Instagram feed are viewed with the sound off. So if you are not adding text prompts to your videos...

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Friday Facebook Ads Tip #25: Creating Videos for Ads

There’s no doubt videos get attention on Facebook and Instagram and often there’s no easier way to get a short, simple message across. Some good images and clear text can be enough to make a professional looking video ad - even if you have...

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Friday Facebook Ads Tip #24: Creating Image Ads with Stencil

Finding inspiration and ideas for ad images is not always easy, and it’s all the more difficult if you don’t know how to use Photoshop or another similar design tool. Even if you do, it can still take time to come up with a great looking...

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Friday Facebook Ads Tip #23: Facebook Sharing Debugger

Often, when advertising on Facebook, you will find that the easiest way to create an ad is to use an existing post on your Facebook page. In fact, when creating the post, you will quite likely already have the intention of using it as an...

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Friday Facebook Ads Tip #22: Facebook’s 20% Text Rule

When it comes to ad policies and approving ads, Facebook’s focus is always on user experience. Anything that detracts from the experience of users on Facebook and Instagram is not good for the company and is precisely the reasoning behind...

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Friday Facebook Ads Tip #20: Retargeting Lead Ad Engagement

Facebook and Instagram lead ads are not only a simple and fast way to get leads, they also provide a great way to build custom audiences to retarget people with future ads. You can build custom audiences based on page or post engagement...

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Friday Facebook Ads Tip #19: The Lead Generation Objective

Quick and Easy Lead Generation! That’s what Facebook’s lead generation ads can give you. And you don’t even need a website! With inbuilt forms, people don’t need to leave Facebook or Instagram to submit their details, and what’s even...

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Friday Facebook Ads Tip #18: Conversion Tracking with Standard Events

As with life events, events that take place on your website can be far from “standard”, but that is how Facebook has chosen to classify them. They reflect what Facebook regards as the most common events taking place on a website, and you...

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Friday Facebook Ads Tip #16: The Conversion Objective

If you are selling a product or looking for somebody to take an action on your website, it is very likely that you will want to use the Conversion objective for your ads on Facebook and Instagram. However, it’s not as straightforward as...

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Friday Facebook Ads Tip #14: Choosing the Right Objective for Your Ads

Currently, Facebook gives you a choice of 11 different objectives when setting up a new campaign. They are Brand Awareness, Reach, Traffic, Engagement, App Installs, Video Views, Lead Generation, Messages, Conversions, Catalogue Sales and...

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Friday Facebook Ads Tip #13: Optimise for Landing Page Views with the Traffic Objective

If you want to get people to your website or landing page and you don’t want to (or can’t) optimise for conversions, then optimise for traffic. But if you’re optimising for traffic, then you actually want the people to get to your page....

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Friday Facebook Ads Tip #12: Choosing Your Video Campaign Objective

Choosing the right objective for your Facebook and Instagram Ad campaigns is not always as easy as it seems. You need to remember that when you choose an objective, Facebook is going to show your ad to people most likely to take the action...

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Friday Facebook Ads Tip #11: Use Videos to Create Custom Audiences

A video ad is the perfect way to showcase a product or explain what you offer. Of course, as with any ad, not everyone that sees your ad will be interested, but that’s where video has a huge advantage. With your Facebook and Instagram...

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Friday Facebook Ads Tip #9: Use Longer Text in Your Ads

When people are browsing Facebook or Instagram they are reluctant to leave. So if you are going to ask them to click on the link in your ad to bring them to your website it better be worth it!! But how will they know it’s going to be worth...

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Friday Facebook Ads Tip #8: Be More Natural with Your Ad Content

When was the last time you stopped to read the text on an ad or watch a sponsored video while browsing social media? It’s very easy to become ad blind. As you stand in line in a supermarket and decide to take a quick look at your Facebook...

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Friday Facebook Ads Tip #6: Create Lookalike Audiences

Knowing exactly who to target with your Facebook and Instagram ads can be quite a challenge. Yes, you know (or think you know) about the demographics and interests of your existing and potential customers but it is often easier said than...

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Friday Facebook Ads Tip #5: Create Custom Audiences

Any effective Facebook or Instagram advertising strategy requires the use of custom audiences. As custom audiences are made up of people who have already interacted with your business, they are a powerful way to re-engage based on previous...

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Friday Facebook Ads Tip #3: Boost Posts – Yes or No?

Video Transcript: My Facebook Ads Tip this week is about boosting posts. I'm sure most of you that have a Facebook business page, or even an Instagram business account, have seen the option to either boost or promote a post. Normally I...

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Friday Facebook Ads Tip #2: Start Using Facebook Business Manager

Video Transcript: My Facebook Ads Tip for this week is to start using the Facebook Business Manager. Now, while it is possible to run ads through your personal account, it's much better to have everything set up within Business Manager. In...

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Friday Facebook Ads Tip #1: Ensure you have the Facebook Pixel on your Website

I’ve decided to post a weekly Facebook Ads tip. There’s a lot of information available on Facebook Ads but often it’s too complicated and the articles and videos can be very long. I’m going to keep my tips short and very specific so that they are easy to take in, even...

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View your Competitors’ Live Facebook Ads

View your Competitors' live Facebook Ads and learn from other businesses with the new "Info and Ads" feature introduced last week to provide more transparency to Facebook users. In this video, I explain how to view the ads and how to make the most of this new feature....

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GDPR Killed Your Email List. What Now?

In this video, I outline some simple things to do to improve the experience of your website users, how to encourage them to subscribe to your email list by providing more value, and why you’re missing out if your website does not have the Facebook Pixel installed....

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