My Weekly Videos

FACEBOOK ADS TIPS

Always Be Testing

You'd be amazed at the number of times I look in at somebody's Facebook Ad account or take over the account of a new client, and I see that they haven't been testing anything. There are three main things to test when running ads: Audiences...

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The Event Setup Tool

Last week, I spoke about transitioning away from Custom Conversions and using more Standard Events for your tracking and conversion optimisation with your Facebook Ads. This week, I want to tell you about a simple tool that makes it much...

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Beware of Custom Conversions

My tip this week is very simple, and it is Beware of Custom Conversions. Custom conversions have always been very useful, particularly if you'd like to track when somebody makes it to a particular page on your website, like a thank you...

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Attribution Window Changes

Up until now, it has always been possible to measure the results on our ads up to 28 days after somebody has clicked on an ad or up to seven days after somebody has viewed an ad. However, due to the changes that Apple are enforcing on...

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Verify your Domain with Facebook

There's a lot changing with Facebook Ads at the moment, and it's mostly as a result of changes that Apple are making with iOS 14, or more specifically, iOS 14.5. What's happening is that Apple are cracking down on privacy, and that's...

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Free Help with Facebook Ads

It continues to be a very difficult time for business owners all around the world. Many feel like they are in an impossible situation but thankfully for many others, and in particular businesses with an online offering (or the potential to...

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Facebook Ads in a Time of Crisis

We're experiencing something unprecedented right now. It's a very worrying time for many people for obvious reasons. Besides the health concerns, it is also a worrying time for many business owners. However, fortunately for some...

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View your Competitors’ Live Facebook Ads

View your Competitors' live Facebook Ads and learn from other businesses with the new "Info and Ads" feature introduced last week to provide more transparency to Facebook users. In this video, I explain how to view the ads and how to make the most of this new feature....

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GDPR Killed Your Email List. What Now?

In this video, I outline some simple things to do to improve the experience of your website users, how to encourage them to subscribe to your email list by providing more value, and why you’re missing out if your website does not have the Facebook Pixel installed....

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Optimise your Facebook Ads with our New Guide.Seven Top Targeting Strategies to find Shoppers with Facebook Ads.

PLUS, you'll receive my weekly "Five Minute Facebook Tips" email to increase your conversions.

Optimise your Facebook Ads with our New Guide.Seven Top Targeting Strategies to find Shoppers with Facebook Ads.

PLUS, you'll receive my weekly "Five Minute Facebook Tips" email to increase your conversions.