Friday Facebook Ads Tip #46: Be Patient with your Facebook Ads

The Facebook algorithm is smart, but it needs time. When you launch a new campaign it will often take a few days for the algorithm to test various segments of your audience and identify the best people to show your ad to. If it looks like a campaign is not performing...

Friday Facebook Ads Tip #45: Why You Need a Retargeting Strategy

Life is full of distractions. Whether someone visits your website and takes no action, or they see your ad and take no action, it doesn’t mean they were not interested. There is any number of reasons why it might not have been the right time for them to follow through...

Friday Facebook Ads Tip #44: Facebook Pixel Reminder

It’s quite simple. If your business has a website, you need the Facebook Pixel. Even if you are unsure about Facebook ads as a marketing channel, you need to at least consider the benefits of retargeting your website visitors with ads. With the pixel, you can...

Friday Facebook Ads Tip #43: Facebook Ads for B2B Advertising

There is a belief in many B2B companies that Facebook is not a suitable advertising channel. If you are a B2B marketer, I urge you to think differently. Facebook ads can be used for B2B at each step of the customer journey, beginning with showing relevant content to a...

Friday Facebook Ads Tip #42: Campaign Budget Optimization

https://youtu.be/tDj3ALHrbOsVideo can’t be loaded because JavaScript is disabled: Friday Facebook Ads Tip #42: Campaign Budget Optimization (https://youtu.be/tDj3ALHrbOs) Budget management is moving from the Ad Set level to the Campaign level. The management of...

Friday Facebook Ads Tip #41: Campaign Structure

https://youtu.be/fkbR_E1uNCsVideo can’t be loaded because JavaScript is disabled: Friday Facebook Ads Tip #41: Campaign Structure (https://youtu.be/fkbR_E1uNCs) The foundation of your Facebook Ads.. There is a multitude of things to think about when creating a...
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