Attribution Window Changes

Up until now, it has always been possible to measure the results on our ads up to 28 days after somebody has clicked on an ad or up to seven days after somebody has viewed an ad. However, due to the changes that Apple are enforcing on Facebook, these attribution...

Select and Prioritise the Events you want to Track

Last week I spoke about the importance of verifying your domain with Facebook, and if you haven’t done that already, make sure you go and do it as soon as possible – because if you want to continue to successfully run ads with Facebook, you need to get...

Verify your Domain with Facebook

There’s a lot changing with Facebook Ads at the moment, and it’s mostly as a result of changes that Apple are making with iOS 14, or more specifically, iOS 14.5. What’s happening is that Apple are cracking down on privacy, and that’s affecting...

Free Help with Facebook Ads

It continues to be a very difficult time for business owners all around the world. Many feel like they are in an impossible situation but thankfully for many others, and in particular businesses with an online offering (or the potential to move online), all is not...

Facebook Ads in a Time of Crisis

We’re experiencing something unprecedented right now. It’s a very worrying time for many people for obvious reasons. Besides the health concerns, it is also a worrying time for many business owners. However, fortunately for some businesses, it presents...
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