Apr 16, 2021 | Facebook Ads Tips
https://youtu.be/27vHwpN8adUVideo can’t be loaded because JavaScript is disabled: Friday Facebook Ads Tip: Always Be Testing (https://youtu.be/27vHwpN8adU) You’d be amazed at the number of times I look in at somebody’s Facebook Ad account or take...
Apr 9, 2021 | Facebook Ads Tips
Last week, I spoke about transitioning away from Custom Conversions and using more Standard Events for your tracking and conversion optimisation with your Facebook Ads. This week, I want to tell you about a simple tool that makes it much easier to set up standard...
Apr 2, 2021 | Facebook Ads Tips
My tip this week is very simple, and it is Beware of Custom Conversions. Custom conversions have always been very useful, particularly if you’d like to track when somebody makes it to a particular page on your website, like a thank you page or a confirmation...
Mar 26, 2021 | Facebook Ads Tips
https://youtu.be/qjpHVjW7PzAVideo can’t be loaded because JavaScript is disabled: Attribution Window Changes (https://youtu.be/qjpHVjW7PzA) Up until now, it has always been possible to measure the results on our ads up to 28 days after somebody has clicked on an...
Mar 19, 2021 | Facebook Ads Tips
Last week I spoke about the importance of verifying your domain with Facebook, and if you haven’t done that already, make sure you go and do it as soon as possible – because if you want to continue to successfully run ads with Facebook, you need to get...
Mar 12, 2021 | Facebook Ads Tips
There’s a lot changing with Facebook Ads at the moment, and it’s mostly as a result of changes that Apple are making with iOS 14, or more specifically, iOS 14.5. What’s happening is that Apple are cracking down on privacy, and that’s affecting...
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