In my video last week, I showed you how to verify your domain with Facebook. Once your domain is verified, the next thing you need to do is select and prioritise the events you want to track with your Facebook Ads. Due to the recent changes, you can only select eight...
Last month I told you about how important it is to get your domain name verified with Facebook. Now that the iOS 14.5 changes have kicked in, you really need to ensure you have done this. Just in case you haven’t, here’s a step by step video showing you...
A few weeks ago, I made a video about the upcoming changes with Facebook’s reporting. It looks like April 26th is the day that Facebook will start implementing its planned changes, so make sure you check out your historical metrics before it’s too late. If...
You’d be amazed at the number of times I look in at somebody’s Facebook Ad account or take over the account of a new client, and I see that they haven’t been testing anything. There are three main things to test when running ads: Audiences Creatives...
Last week, I spoke about transitioning away from Custom Conversions and using more Standard Events for your tracking and conversion optimisation with your Facebook Ads. This week, I want to tell you about a simple tool that makes it much easier to set up standard...
My tip this week is very simple, and it is Beware of Custom Conversions. Custom conversions have always been very useful, particularly if you’d like to track when somebody makes it to a particular page on your website, like a thank you page or a confirmation...
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