How to verify your domain with Facebook

Last month I told you about how important it is to get your domain name verified with Facebook. Now that the iOS 14.5 changes have kicked in, you really need to ensure you have done this. Just in case you haven’t, here’s a step by step video showing you...

Always Be Testing

You’d be amazed at the number of times I look in at somebody’s Facebook Ad account or take over the account of a new client, and I see that they haven’t been testing anything. There are three main things to test when running ads: Audiences Creatives...

The Event Setup Tool

Last week, I spoke about transitioning away from Custom Conversions and using more Standard Events for your tracking and conversion optimisation with your Facebook Ads. This week, I want to tell you about a simple tool that makes it much easier to set up standard...

Beware of Custom Conversions

My tip this week is very simple, and it is Beware of Custom Conversions. Custom conversions have always been very useful, particularly if you’d like to track when somebody makes it to a particular page on your website, like a thank you page or a confirmation...
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