Video Transcript:

My Facebook Ads Tip this week is about boosting posts.

I’m sure most of you that have a Facebook business page, or even an Instagram business account, have seen the option to either boost or promote a post.

Normally I would guide you against that because there are far better options when you go into the Facebook Business Manager and create an ad from there.

However, if you have never run an ad before I would actually encourage you to go and use a recent post that’s on either your Facebook page or your Instagram account and go ahead and boost or promote that post just so you get some familiarity with what can be done with Facebook ads and the benefits you can get.